Step by Step Process of A Letter: Step 8 & 9

Step 8: GUARANTEE
Most people get worried at this point.

1. Test prove that guarantees work and increase sales!
2. Be fair but firm. Honor your guarantee but do not be a push over.

Step 9: CALL TO ACTION

Your call to action is NOT simply a request to buy.

1. Build up value of your offer by explaining why an alternative would cost A LOT more.
2. Offer a lower price.
3. Then give the reason why the price you are offering is lower.
4. The icing on the cake is "scarcity". Example "For a limited time" or There is only a "Limited Quantity"… Something of this nature to make your prospect act right away.

Quote of the day.

All Achievements, All Earned Riches, Have Their Beginning In An Idea!!