Step by Step Process of A Letter: Step 3

Now we are on step 3 just as important as the rest of the steps you still have to keep them invested in what they are reading. If you started your opener with a story this is were you will continue your story, or go onto another story. If you started on something other than a story, then this is were you need to start your story.

1. Stories convey emotions 
2. Humans are hard wired to speak and hear stories. This is how we have communicated with each other for as long as time.
3. Stories are the unquestioned shortcut to your readers unconscious mind, and thus the fastest way to reach emotional engagement with your reader.

EVERY FAILURE BRINGS WITH IT THE SPEED OF AN EQUIVALENT SUCCESS