Tuesday, December 17, 2013

Step by Step Process of A Letter: Step 2

Step 2 of this process will be your Opener now that you have a headline to attract people to your story you now will have to keep them involved and liking what they are reading.  This is where you need to deepen and widen the emotional appeal of what you are writing to get you prospect drawn in and ready to go on the ride of desire and longing with you.

  1. You can start with a powerful hook, or
  2. Story
  3. You can also make a claim, but remember to only make a claim you can prove. You do not want to be accused of Hype, or
  4. You can make an empty statement letting them know that you have been where they have, and you know exactly how they feel. (This is called negative optimism.)
SUCCESS REQUIRES NO APOLOGIES,
FAILURES PERMITS NO ALIBIS
 

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