- You can start with a powerful hook, or
- Story
- You can also make a claim, but remember to only make a claim you can prove. You do not want to be accused of Hype, or
- You can make an empty statement letting them know that you have been where they have, and you know exactly how they feel. (This is called negative optimism.)
SUCCESS REQUIRES NO APOLOGIES,
FAILURES PERMITS NO ALIBIS
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