Step by Step Process of A Letter: Step 7

Step 7: Bullets
Bullets break the benefits of your product down into bite sized pieces for your prospect to understand a lot better.
3 Points about bullets are:

1. They need to create intrigue
2. As well as curiosity 
3. And they also need to create suspense RATHER than the satisfaction of telling your prospect exactly what they get. Bullets need to create desire rather than understanding.

Quote of the day:

THERE ARE NO LIMITATIONS TO THE MIND EXCEPT THOSE WE ACKNOWLEDGE!