Step 1: Headlines - Your sales letter should always start with a headline. Your headline should:
- Grab Attention
- Follow you prospects internal dialogue - As we discussed earlier…. it needs to say things the same way your prospect would say things to themselves.
- It needs to promise to solve a problem for them or help them attain a desire. Merely arousing a prospects curiosity is usually not enough because it does not set the frame of expectation big enough to get the right prospect primed to make a purchase.
The Heading is where it all starts so to get there attention you have to create a good heading.
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