Monday, December 16, 2013

Step by Step Process of A Letter: Step 1

In the next eleven days I will give you the step by step process os a sales letter that will get you all the success you need.

Step 1: Headlines - Your sales letter should always start with a headline. Your headline should:

  1. Grab Attention
  2. Follow you prospects internal dialogue - As we discussed earlier…. it needs to say things the same way your prospect would say things to themselves.
  3. It needs to promise to solve a problem for them or help them attain a desire. Merely arousing a prospects curiosity is usually not enough because it does not set the frame of expectation big enough to get the right prospect primed to make a purchase.
The Heading is where it all starts so to get there attention you have to create a good heading.


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