Thursday, December 19, 2013

Step by Step Process of A Letter: Step 4

Now that you have written your story comes another important part to keeping people attracted to what you are writing about and that is the Subheads or Sub headlines. You want to break up your story with sub headlines. You should do this every 6 to 8 paragraphs.
Subheads need to be:

  1. Short
  2. Punchy
  3. They want to have a dual readership path. A reader can read your sub headlines and know what they will get from your content by just reading these alone.
Tomorrow we will get into step 5 which will be the proof.

BOTH POVERY AND RICHES ARE THE OFFSPRING OF THOUGHT!

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